Hi, I’m Edith Marzan, a Web Analytics Consultant with over a decade of experience in e-commerce. I help businesses transform data into actionable insights through strategic tracking, analysis, and reporting.
By using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio, I ensure reliable data collection and insightful reporting that empower informed decision-making and continuous improvement.
I offer two types of services to support your business with GA4.
High-level strategic support, including audits, implementation planning, and campaign tracking setup to help you align your data with your business objectives.
Audit and Strategy
Implementation
Campaign Tracking
Hands-on execution and ongoing support, including custom reporting, property management, and performance analysis to turn your data into actionable insights.
Custom Reports
Management
Reporting and Analysis
Throughout my career, I've worked in both startups and established corporations, in full-time roles and as a consultant. My e-commerce journey began in 2013, during which I've held various positions, from management roles to independent contributor.
In 2019, I transitioned to freelancing. Working remotely, I collaborate with companies on high-value projects.
To learn more about my professional background, visit my LinkedIn profile or download my resume.
Google Analytics 4 (GA4) is the latest version of Google Analytics, replacing Universal Analytics. GA4 is a powerful web analytics tool designed to track user interactions across both websites and mobile apps. This allows businesses to gather valuable insights into customer touchpoints and behaviors.
GA4 can help you evaluate the performance of your marketing campaigns, content, and landing pages. It can help you identify areas for improvement, refine strategies, and drive overall improvements to your website and user experience.
GA4 caters to a wide range of roles within an organization, including product managers, marketers, senior executives, and strategy analysts. Product managers use GA4 to evaluate the success of product launches and track new feature adoption. Marketers rely on it to assess the impact of their campaigns, while senior executives use it to gauge the overall performance of their websites or apps. Additionally, strategy analysts utilize GA4 to gather valuable insights, supporting the optimization of digital strategies.
Setting up, navigating, and interpreting GA4 can be challenging. A GA4 consultant can help you make the most of its powerful features. With their expertise, you can ensure that your analytics setup is tailored to your business needs and that the data you collect is relevant and actionable.
A GA4 consultant can reveal valuable insights into key metrics, including sessions, engagement, and conversion rates, as well as traffic sources, user interactions, encountered errors, the shopping funnel, and other attributes. See sample reports here.
For inquiries or assistance with a project, feel free to reach out by sending an email to hello@edithmarzan.com or by submitting a contact form.
What do you need help with? Feel free to reach out by sending an email to hello@edithmarzan.com or by submitting a contact form.